BioDigital has been pioneering the use of 3D technology to simplify health concepts for a decade. Regardless of the customer the underlying problem remained the same: traditional methods of communicating health information were no longer adequate. Furthermore, the consumer appetite for information is unprecedented, but the format its delivered in is hard to digest. 3D technology has already changed the face of games, movies and with geo-browsers like Google Earth the way we navigate our planet, but nowhere does 3D make more sense than in representing the human body. The body is a dynamic, complex system and understanding it using text and static 2D illustration is inherently flawed. BioDigital has been fortunate over the last decade to provide innovative solutions to this problem to a range of healthcare customers such as hospitals, medical schools, device and pharma.