Actavis and BioDigital Launch 3D IUD Training Platform
Problem: Actavis first approached BioDigital when they were launching a new IUD product called, Liletta. This product was entering the market place with other known competitors in existence, and the Product Marketing team wanted a unique way to differentiate this device and communciate the product’s benefits. In addition, the Actavis clinical education team wanted an […]
The Future of Medical Understanding
Outside of dissections or the operating room 2D medical illustration has been the standard way students learned about the human body for almost 500 years. In the early 1500′s Leonardo da Vinci created his famous anatomical drawings based on his dissection of over 30 self-proclaimed corpses. In 1543, Andreas Vesalius’s magnus opus presented 600 carefully […]